Purppl

Print Design Digital Marketing Web Design

Overview

Purppl accelerates ideas, projects and enterprises that work for the public good. They help social entrepreneurs build sustainable revenue models and sustainable impact models.

Catalyst works with Purppl on an ongoing basis. Program and workshop logos were the first projects we worked on, followed by digital assets, print assets, and most recently their website.

Visit Website

Involvement

Creative Strategy
Print Design
Digital Marketing
Web Design

Phase 1 – Identity

After the Purppl logo was developed, we were tasked with creating logos for programs and workshops that Purppl offers.

Catalyst Marketing Case Study - Purppl SoFun Workshop Branding

Catalyst Marketing Case Study - Purppl Scale Up Social branding

Catalyst Marketing Case Study - Purppl Change Up Branding

Catalyst Marketing Case Study - Purppl Sip and Social Branding

The Creative Process

Multiple versions of each logo were created, reviewed, and critiqued to provide the best option to the client.

Catalyst Marketing Creative Process for Purppl events and programs

Phase 2 – Digital Assets

Putting the logos to use Catalyst then created multiple templates for Purppl to use for Facebook events, newsletters, announcements, and press releases.

Purppl Digital Assets created by Catalyst Marketing

Phase 3 – Print Assets

Purppl needed a way to get the word out about their workshops in an accessible way which resulted in the creation of printed hand-outs and flyers.

Purppl Print Assets created by Catalyst Marketing

Purppl Scale Up Social Print Assets created by Catalyst Marketing

Purppl SoFun Workshop Print Assets created by Catalyst Marketing

Phase 4 – The Website

We were very excited when Purppl asked us to create a new website for them. After years of design and brand work completed for Purppl, we were finally able to apply that to the online world.