Overview

Merrymen Magazine is a quarterly publication and collaboration to offer insight into how to live a life filled with joy. Merrymen approached us to develop an engaging website and e-commerce platform for readers and subscribers of their newly-established magazine.

Development was scheduled in 2 phases to help facilitate immediate engagement, followed by gated content and an online shop to drive sales.

Involvement

  • Digital Strategy
  • Web Design
  • Web Development
  • E-Commerce
  • Digital Editing
  • Newsletter Management

Technologies

  • WordPress
  • Woocommerce
  • Mailchimp

Phase 1 Development

With the release of Volume 1, the website was deployed with all print articles digitally edited and viewable on the website.

Merrymen Magazine round logo Case Study by Catalysst Marketing

Phase 2 Development

Once Merrymen was ready to release Volume 2, the website was configured with a full online store to purchase the print volumes or gain access to the digital articles. Articles on the site were restricted to a viewing maximum of 3 per viewer without a digital subscription; enticing the viewer to order a quarterly subscription.

Subscription Access Article View

Public Article View (Non-Subscription)

Curated Playlists

Online Article Submissions

Shop / Subscriptions

Shop Product

From The Client

“Knowledgeable, highly skilled, and outstanding customer service. Catalyst Marketing executed our vision and needs to reach our target audience with perfection.”

Dan Swedberg / Founder
Merrymen Magazine

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